Better ingredients. Better pizza. Better sales? We all know the Papa. His real name is John Schnatter and he's a pretty successful guy. The fourth largest take out pizza chain in the country with over a billion dollars in revenue each year. They're all over sports commercials with endorsers like Peyton Manning and they even recently purchased their own college football bowl game. A juggernaut in the world of "let's order some 'za'".
However, Papa's got a problem. Their sales are lagging. And while the reason could be a sluggish market or fierce competition, Papa John's has decided to revamp their whole marketing campaign complete with a brand new look. The Yum Brand owned company (Schnatter is CEO and Founder) has reported a decline in sales and in response are launching what many would call a "craft beer" style approach. Choices are plenty as now the customer can choose between new crust flavors, 11 specialty recipes, five new ingredients, four new drizzles, six new sauces, 11 specialty recipes and a new skinny slice pizzas. I think this is an intelligent move by the pizza conglomerate as it seems customers want more options for just about everything these days. Additionally Papa John's has reported they will be unveiling new boxes and new uniforms for employees. From time to time I have seen various household brands change their look around to refresh the way they appear to the consumer. It is important to stay up to date with what is in demand by the people. And it changes! So, the company must be willing to adapt. I like this move so find me first in line when these new slices show up in stores.
I agree that this is a bold move for Papa John's. Most household brands aren't known for healthy options, and I think that this could definitely help out this company with their lagging sales. Since there is such a large wellness movement, especially with millennials, this could expand Papa John's already large target market of college students.
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