I have been introduced to Budweiser's new strategy with the holidays coming up. Similar to the story I posted last week, they are seemingly in need of a makeover. Budweiser is one of the oldest beer companies in the country and has created thousands of different styles of bottles. For this season, it looks like they are going back to the beginning, as they will display their oldest bottle logo to bring back that nostalgia feeling to its consumers. They will also be selling their beer bottles in a wooden crate to add more "old timey" feels to its product. Also they have been airing commericals showing consumers inviting old friends and family back home to celebrate with them, something that suggests some more nostalgia. I enjoy this move by Budweiser because I know bringing back an old logo can be profitable for a beer or really any beverage company. If you saw the Budweiser Super Bowl commercial last year, they tugged on your emotions with a pretty girl and cute dog. It worked and people loved talking about it. So this new move by the major beer company is nothing new in their efforts to create buzz and drive sales. There are articles that say Miller Lite's similar move created buzz and was extremely successful and Coca-Cola has done the same too. I also like the crate idea and am tempted to purchase. When I come home for the holidays feelings of love and connection are in the air, and Budweiser knows this.
Good move by Budweiser. I thought Miller's old logo was cool, and have found myself buying Miller since they switched back to the old cans, so hopefully it can be just as successful for Budweiser. I have always thought Budweiser has had some of the best advertising in recent history. The one where they have the story of the soldier coming home, and the one with the puppy that also discourages drunk driving are two they have come out with recently that create a memorable experience for the viewer. I am a huge fan of how they advertise as a company, so I hope this strategy works for them through the holidays.
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