I have been introduced to Budweiser's new strategy with the holidays coming up. Similar to the story I posted last week, they are seemingly in need of a makeover. Budweiser is one of the oldest beer companies in the country and has created thousands of different styles of bottles. For this season, it looks like they are going back to the beginning, as they will display their oldest bottle logo to bring back that nostalgia feeling to its consumers. They will also be selling their beer bottles in a wooden crate to add more "old timey" feels to its product. Also they have been airing commericals showing consumers inviting old friends and family back home to celebrate with them, something that suggests some more nostalgia. I enjoy this move by Budweiser because I know bringing back an old logo can be profitable for a beer or really any beverage company. If you saw the Budweiser Super Bowl commercial last year, they tugged on your emotions with a pretty girl and cute dog. It worked and people loved talking about it. So this new move by the major beer company is nothing new in their efforts to create buzz and drive sales. There are articles that say Miller Lite's similar move created buzz and was extremely successful and Coca-Cola has done the same too. I also like the crate idea and am tempted to purchase. When I come home for the holidays feelings of love and connection are in the air, and Budweiser knows this.
